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The disadvantages of using Text marketing for restaurants Like everything good, text marketing also has its points against it. On the one hand, there is the danger that your message is considered spam, malicious, untimely for the user and even fraudulent. At the other point, it is important that you review your country's laws and consumer protection. You have to have the authorization to access that contact and send promotional material. Another point against this is that unlike email marketing, SMS is subject to a small number of characters. You will not have the opportunity to explain your offer in detail. So be clear about what you want to communicate to be effective and generate reactions in your audience. This medium does not work to convey sensitive or compromising information to customers, that is, bad news, losses and so on. Despite being a direct channel, it is still considered informal. Another disadvantage is that in some countries the cost of courier mass delive...

Text marketing for restaurant : SMS types Send bulk text messages to mobile types You know why it is important to send bulk text messages to mobiles. But now you also have to know what messages to send. What if you know the types of messages that are most popular in text marketing ? Maybe you can start with one of them: The reminder message Several studies have shown that sending bulk text messages to mobiles as a reminder reduces absenteeism by 20%. Customer Support. Sending massive text messages to mobiles to inform about the status of an order is an added value to your service. Of course, it will strengthen customer confidence with your brand. But it will also minimize logistics problems. Messages that include information of interest. For example, if you decide to send massive text messages to mobiles with a new post from your blog, you will not only share valuable information. If not, you will be carrying traffic to your website. The offers. Congratulations messages will ...

Why do text Marketing for restaurants ? In the field of mobile marketing, instant messaging and proximity technologies, the SMS is still under the spotlight. Just use the search engines to realize: Gartner, for example, predicts that by 2019 20% of the most important international brands will have abandoned their App in favor of a simpler and more direct communication system; The study, conducted by Gsma in 56 countries that represent 80% of the world's population, indicates that Text marketing is also very popular where there is widespread use of smartphones and Wi-Fi marketing for restaurants . An e-mail can end up in the trash without even being opened, just like a Facebook post can be ignored by simply swiping the page, also a try to get some info through Wi-Fi marketing could play against us. The SMS, on the other hand, has direct communication characteristics that make it open in 98% of cases (Dynmark). Immediacy In real time Once delivered, the opening of the SMS takes...

Tips for successful Text Marketing for restaurants campaigns If you are not used to using this medium for marketing, you surely think that it does not have much mystery. In the background is a short text message, without possible creativity and that encourages action or reminder by the recipient of the message. However, the reality is quite different. I will surprise you. Send a message that is notorious. This may be valid for any communication your company makes, but in text marketing it is critical. If you have nothing important to say, and when I say important I mean IMPORTANT, you better not say it. Customers are bothered by messages via mobile, unless you tell them something that is really worth it. Send messages with added value, such as dates of special events, promotions, discounts, etc. Define very well when to send the message. As with the RRSS or email marketing, in SMS Marketing there are times to send and times when you should not do it under any circumstances. ...

Tips for using Text Marketing for restaurants There are a number of tips that will be useful to you when implementing Text Marketing and successfully attract or retain customers. They are simple basics and never fail Create a value offer for your customers This applies when creating any type of campaign, be it SMS, email or social networks. Give your potential customers something they really need. Avoid perceiving your message as spam or a nuisance. It is important that when you write what you will send you wonder if it is really useful and necessary for your audience and what problem or situation it will solve. Although text marketing is a poorly exploited channel, you should not abuse irrelevant messages either. To achieve a good communication, consider the season, current trends and the profile of the person with whom you communicate. Be direct and clear with what you offer It is tedious to read such long messages, for some reason the recommended limit for an SMS is 160 cha...